Strong Tower at Washington Park
IDENTITY SYSTEM AND BRAND DEVELOPMENT
IDENTITY SYSTEM AND BRAND DEVELOPMENT
Strong Tower needed an identity that could speak to the rough and rugged community that surrounded it. A simple and authentic mark that would quickly become a recognizable image representing strength, comfort and a refuge from the daily struggle. The final product was a structured mark, which included several meanings built within the negative space. Supporting textures and colors worked together to enhance the urban-authenticity of the identity.
Logo Meanings
Color Palette & Typefaces
Vision Brochure
Initial Sketches and Color Exploration
Application Ideation
Select pages from the Identity Overview brochure
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