This is a great presentation from Seth Godin on "Standing Out." He uses "corporate speak" to deliver the message, but don't get distracted by that. The ideas and concepts in this video apply to any and all organizations. As you gear up for the new year and new ways of connecting with your community, think about the ideas presented in this video. Specifically, think about whether your organization is remarkable (something worth remarking about). If a person comes across your website, brochure, sunday morning service, signage, etc. will they say "Check this out" to their friends or simply move on unaffected? 2012 is a great time to start fresh, start standing out and start making an impact. Don't worry, you won't need to incorporate a purple cow to do so...

Doing the Right Thing (DTRT) is a six part exploration of ethics. Brand Army has recently partnered with the Chuck Colson Center to work with their family of brands, including this one, to strengthen their presence both on and offline. The DTRT initiative is especially intriguing since we're all wading/struggling through the affects of the gradual and, not-so-gradual, removal of God and ethics from our culture. 

So how do you know that it’s time to rebrand? What warning signs might you look for? Here is a list of
twelve common indicators that your church's brand may no longer be doing its job.