Working in branding and marketing obviously entails daily conversations of the benefits of differentiating yourself from the crowd. Actually, not only the benefits of differentiating, but the benefits of just being noticed among the noise. The video below takes the exact opposite position. A friend of mine turned me onto this video and I often share it with new clients to set the tone that branding can be fun (and also to lighten the mood if we don't exactly agree on the importance of branding and marketing). Though this video is humorous, be thinking about how your church or ministry is perceived. Though people may get their tan at Tan, most are looking for a personal connection the minute they see your signage, postcard or website. However, if you disagree, we are offering 50% off large signs that say "Church." Enjoy!
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