This is the recently completed Style Guide/Identity Overview for Village Church. We professionally print a hard-copy of this overview for our clients.

Author: Chris Johnson
All to often we lean toward safe, bland, me-too branding. This is understandable, but it is also not a good idea, that is if we want to be even moderately effective. Churches can easily find themselves safe... and invisible... to just those people you really want to reach.

To become viral or talked about... to be remarked about... you have to become remarkable!

Create a brand identity that...

1) ...is arresting, surprising, one that will get talked about.

2) ...unique among contending appeals

3) ...has strong appeal to unchurched and dechurched people in the area

3) ...you can adopt and live out in a remarkable way.

4) ...provides a long term, strategic fit in your city reaching goals

5) ...provides many creative, adaptive, thematic spinoffs

Grab our Identity Brochure PDF that explores how an identity is developed and used within the larger "brand picture." Don't worry, this isn't a sales piece, just an identity overview that gives a little insight into how we think here at Brand Army.